About
Me
Theo[dore] Pedro
// eighties baby
/ creative director & hospitality specialist
/ "i'm going to make everything around me beautiful -
and that will be my life."
My
outlook
I've always been seduced by simplicity in creativity and hospitality. Where every element serves a function.
It is in that simplicity that creativity becomes invisible.
Where the art of creativity becomes so graceful.
So elegant. And so balanced, that it transcends time.
Feels as if — it has been there all along.
The art of creativity is one of constant editing. Authentic creativity is a result of a detailed discipline.
It eliminates the superfluous and brings the order out of chaos.
It is the desire for that simplicity that inspires me every day. Innate sophistication. Intellectual elegance.
I strive to emulate in each and every project. It is that yearning to make everything as simple as possible but not simpler.
More
about me
/ inspire
"You can't use up creativity.
The more you use, the more you have."
// Maya Angelou
/ sound
Four Seasons
// Max Righter
/ scent
Luce di Colonias
// Acqua Di Parma
/ sight
The act of Kindness
// It costs nothing and makes a difference
/ touch
From textured fabric to structured silhouettes
// I love textures
/ taste
Water - Ice Cold
// Evian Water